Strategic Planning – Category 2

The Strategic Planning category examines how a company develops its strategic objectives and action plans. It also considers how a company initially chooses its strategic objectives and how it deploys its action plans, as well as how it changes either or both as circumstances warrant.

At D.J. Simmons, the strategy development process is anchored around the annual strategic planning retreat. These retreats are focused, two-day discussions that have proven to work well. Retreats offer a forum for broad participation and input from all levels of the organization. They also set the stage for organizational alignment through employee “buy-in.”

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The diagram to the right illustrates how Simmons winnows down a multitude of potential initiatives to the most critical few that will be accomplished during the upcoming planning cycle. Although varying some from planning cycle to planning cycle, recent strategic objectives include sustainability through the economic replacement of produced reserves, business development of existing lease acreage, capital risk management and operational excellence. Specific action plans are developed to support each strategic objective and team members are assigned primary responsibility and allocated resources to complete action plans in a timely, cost-effective basis.